Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
TeamDuffy | Alicia Duffy, Realtor®
Realtor 25+yrs, Dallas Native, Home Stager, Agent Training. Former RN, REO Listing Agent & iBuyer Partner. Mother of 3 from PISD, Community advocate for the homeless, the arts & lowering taxes. Yogi wannabe, Tech Enthusiast, Life long learner, and DIY ”nailed it” hobbyist! I value the relationship over the transaction.
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We believe the consumer deserves a better quality experience. We know buying or selling a home can not only be scary but it can be really frustrating. We provide massive service high touch but still with the one on one 4 seasons quality concierge quality and attention you deserve valuing the relationship over the transaction.
There's so much information online that you could spend days and days just trying to find one answer. I know most people are like myself and want questions answered now so to alleviate some of that fear I've created several ways whether you are a client of mine or not to get questions answered fast.
*Immediately book an exact time you need a phone conversation, home showing or listing appointment on my scheduler https://calendly.com/schedule-realtor
*See My YouTube channel and Seller and Buyer Resource pages have all the most common questions answered and you can visit anytime.
* Hit the chat button at bottom of any page on my website to messenger me
We do in-depth market analysis, thorough vetting of the home, markets sales and your personal time line to develop a straight forward plan of action and cost analysis from your net backwards to your ROI, not just on your money but on the all to valuable but hard to put a price on…your time!
I use my 25+ years' experience as a listing agent , REO agent, iBuyer partnering agent, Staging & Investor remodels. Plus, my nursing background of holistic care and teaching approach to cultivate and present you with the pros/cons on each of your options so you can make the right decision for your family. We have lots of contacts and are continuing to search out the best programs for our clients whether you want to buy a home with cash before you sell, get no out of pocket updates and staging to sell for top dollar or build your dream home. We pride ourselves on knowing the programs to help you make a decision.
We will have your back as your trusted local advisor from selling your home: marketing, contracts, budgeting, project manager, negotiating, legalities of contracts, and staging to finding your new dream home to have a stress free seamless move!
As my reviews will probably show you, I am brutally honest. Sugar coating or misleading to get a deal is just not in my nature.
TeamDuffy with Texas Urban Living Realty
Plano, TX 75024
United States